GPCVB Mission Statement

Every company has a mission statement, which is essentially a few sentences that explain the company's or organization's purpose. It usually involves a goal and is used as a guideline for decision making and provides a sense of direction of the company/organization. The Greater Phoenix Convention and Visitors Bureau's mission statement is as follows:

"As a private, non-profit corporation, the Greater Phoenix Convention and Visitors Bureau (GPCVB) is to market the metropolitan Phoenix area as a year-round convention and visitor destination. The GPCVB concentrates its efforts and resources on convention groups and group sales, tourism sales, services and market research, all for the benefits of its members and the metropolitan community.

The GPCVB is committed to education relevant to the hospitality industry and plays a lead role in coordinating various convention and tourism sales activities in Greater Phoenix. We believe our performance and reputation is based upon and enhanced by the efforts of a highly qualified, competent and professional staff."

I really like their mission statement because I feel like it is detailed, but not overwhelming, yet it covers everything from sales, to services, to research. It also sounds like a very genuine mission statement, as in, the company truly cares about their members, the community, the employees, and any potential visitors that will be traveling to the Greater Phoenix area and the impact that is made on each of those categories. Beyond the mission statement simply being well written, it is plain to see that the employees follow through with it. For instance, a main part of the mission statement, and of any CVB in general, is the sales aspect; the goal is to bring people to the city. I am constantly hearing the staff talk about sending out and/or receiving leads, as well as them always being concerned about losing a group or, on the positive side, signing a new group that will be coming to Phoenix.

While I have been interning at the GPCVB, I have definitely continued to notice that people stay true to the mission statement. For example, let's look at the sentence, "We believe our performance and reputation is based upon and enhanced by the efforts of a highly qualified, competent and professional staff." The first Excel spread sheet that I was assigned to do on my own during the beginning of my internship was to input the departure numbers from each hotel and the dates of the departures for the AANP conference attendees. So, that is what I did. However, when I printed it out and gave it to my supervisor, she did not approve of it. She was not upset with me though because, like she said, she did not tell me to put a title on it, add up the totals, change the fonts and colors, or show me the proper way to print it. But, she explained to me that we need to set up spreadsheets in the most orderly and eye appealing manner so that the person we are sending the spread sheet to can simply print it out without being confused and without any troubles. Furthermore, she said "We don't want anything to pass by us that would not be worthy of God seeing." Meaning, she wants work done in the most professional way possible and of the highest quality, something that we would not be ashamed of if God saw. From then on she said that she expects this type of work from me and that is what I have given her.